The story of Artela

Getting African-made products into the hands of international customers shouldn’t be so hard — and yet, it is.We faced it ourselves: customs headaches, confusing compliance rules, endless paperwork, and marketplaces that seemed impossible to access without the right help.That’s when the idea was born: what if there was a service that helped small African brands navigate the world of export with confidence — and without needing a big team or budget?

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